What does AD-DICT actually do?

We run paid advertising on Meta, Google and TikTok, deliver SEO, build conversion-focused websites and set up the analytics and conversion tracking behind all of it. The reporting is on leads, sales and cost per acquisition.

Where are you based and who do you work with?

We are based in Perth, Western Australia. We work with Perth and WA businesses, clients across Australia, and international clients. Most work happens over video call, email and shared dashboards.

What is the free growth audit?

A 30-minute session plus a review of your current advertising, website conversion, tracking, search visibility, competitors and the biggest gaps we can see. No pitch deck — just numbers and an honest recommendation on where we would start.

Do you require a contract?

Yes. AD-DICT works on a minimum three-month engagement. We believe this gives campaigns enough time to be properly implemented, tested and optimised before making decisions about long-term performance.

Do you produce our ad creative?

No. We are not a production studio. We develop the creative strategy — angles, messaging, hooks, formats and the testing framework — and analyse how existing creative performs. Your team or your creative partner produces the actual photography, video and design.

Who owns the accounts and the data?

You do. Campaigns run in your own Meta, Google and TikTok accounts, and you keep full admin access whether or not you keep working with us.

How much should I budget?

For lead generation we suggest a working minimum of A$1,500–A$3,000 per month in ad spend per channel, plus management. Below that there is rarely enough conversion data to optimise properly. We will give you a realistic number on the first call.

I don't have Business Manager, Google Ads or GA4 set up — can you help?

Yes. We offer a one-time setup engagement covering Meta Business Manager, Google Ads, GA4, Google Tag Manager and Google Business Profile, then hand over full admin access to you.

Performance marketing agency · Perth, Western Australia

Judged on leads, not likes.

Performance marketing built around measurable business outcomes. We combine paid advertising, SEO, websites, tracking and optimisation to build marketing systems you can actually measure.

Strategy + Media + Measurement · Perth-based, Australia-wide

Get Your Free Growth Audit See Our Results

Meta Ads
Google Ads
TikTok Ads
SEO
Web development
Analytics & tracking
Creative strategy

Minimum 3-month engagement

Clients

Trusted by businesses that want to grow.

Real businesses. Real campaigns. Real numbers.

Also working with Sleep Panda, UBTech Engineering and Loopfy.

Results

Proof beats promises.

Real numbers from real client campaigns, taken from the client ad accounts. These are individual campaign results, not average agency performance.

Gabe Baptistella · Google Performance Max

11,052 conversions

Ad spend: A$795.60
Cost per conversion: A$0.07
Clicks: 11,017
Impressions: 2,518,786

Audience-growth campaign for an Australia-based creator publishing in Portuguese, run on a small daily budget.

Read the Gabe Baptistella case study

Concept Haus · Google Search

145 conversions

Ad spend: A$1,119.45
Cost per conversion: A$7.72
Clicks: 888
Average CPC: A$1.26

High-intent Google Search campaign for a Perth photography and content studio, targeting studio hire demand across the metro area.

Read the Concept Haus case study

See Our Case Studies

Why AD-DICT

Strategy + Media + Measurement.

Strategy → advertising → tracking → optimisation → results. That is the whole job.

We track what matters

No guessing. No vanity metrics. Leads, sales and cost per acquisition, validated before spend scales.

We manage the advertising

Meta, Google and TikTok campaigns built around your commercial goals.

We tell you what needs to change

Creative strategy, landing-page recommendations, audience insights and campaign optimisation.

We work from your data

Clear reporting and transparent performance, in accounts you own.

Creative strategy

Creative strategy, without pretending we're a production studio.

The best ad creative isn't necessarily the prettiest. It's the message, angle and offer that make the right person stop.

AD-DICT develops the creative strategy, messaging and testing framework behind your campaigns. Your team or creative partner produces the assets — we turn them into measurable advertising performance.

We tell you what to create. We make sure it performs.

We help you understand

What to say
Who to say it to
Which pain point to lead with
Which hooks to test
Which formats to produce
Which concepts deserve more budget
Which creatives should be killed
What the performance data is telling us

The actual production remains with you or your chosen creative partner.

Who we help

Built for businesses that want measurable growth.

E-commerce

Turn paid traffic into profitable customers, with creative testing strategy and tracking that reports real revenue.

Service businesses

Turn search and social traffic into qualified enquiries at a cost per lead your margins can carry.

B2B

Build predictable demand and lead generation in categories where lead quality matters more than volume.

Startups & growing brands

Build the acquisition system from the ground up — offer, messaging strategy, tracking and the site behind it.

Services

Acquisition, built and measured end to end.

Meta Ads — Facebook & Instagram

Strategy-led acquisition campaigns measured on cost per qualified lead or sale. We build the strategy, you bring the creative.

Meta Ads details

Google Ads & PPC

Capture people already searching for what you sell, at a cost per lead that works.

Google Ads details

SEO

Organic visibility that compounds instead of renting attention forever.

SEO details

Web Development

Fast, conversion-focused websites and landing pages built for paid and organic traffic.

Web Development details

Analytics & Tracking

GA4, GTM, Pixel, Conversions API and Google Ads conversions, set up so the data is trustworthy.

Analytics & Tracking details

TikTok Ads

Native short-form campaign and creative strategy for brands that need reach at low CPMs.

TikTok Ads details

Strategy & Optimisation

Campaign strategy, creative strategy, funnel strategy, conversion optimisation and performance analysis.

Strategy & Optimisation details

The AD-DICT Growth System

Six steps, in this order, every time.

Diagnose

Find the leaks.

Position

Clarify the offer, audience and message.

Build

Tracking, campaigns, landing pages and measurement.

Acquire

Put the right message in front of the right people.

Optimise

Analyse performance and continuously improve.

Scale

Put more budget behind what works.

How the Growth System works

Fit

We're probably not your agency if…

You only care about follower counts.
You want reports full of impressions but no commercial outcomes.
You want someone to just run some ads.
You aren't willing to test and improve.
You expect marketing to work without tracking or a strong offer.

We're probably a good fit if…

You care about return on investment.
You want measurable growth.
You are willing to test.
You want transparency.
You want marketing connected to real business outcomes.

Engagement

Marketing needs time to learn.

We work on a minimum three-month engagement because good performance marketing isn't a switch you flick on and off.

Month 1

Diagnose & Build

Tracking
Account structure
Audience strategy
Campaign setup
Baseline performance
Initial testing

Month 2

Learn & Optimise

Analyse results
Identify winning audiences
Test messaging
Optimise campaigns
Improve landing-page performance
Cut waste

Month 3

Scale What Works

Double down on winners
Refine targeting
Improve efficiency
Build the next testing roadmap
Identify scaling opportunities

Three months gives us enough runway to move beyond guesses and start making decisions from real data.

Straight answers

What we don't do.

We don't sell followers.
We don't manufacture vanity metrics.
We don't promise overnight results.
We don't pretend every campaign will work immediately.
We don't produce your photography or video.
We don't hide behind complicated reports.
We don't recommend spending more money just because we manage the account.

What we do.

Strategy
Paid media
SEO
Tracking
Websites
Conversion optimisation
Testing
Measurement
Honest recommendations

Working together

Great marketing is a team sport.

We manage the performance side. You bring the business knowledge and creative assets. Together, we build the system.

What we need from you

Strong product or service information
Access to advertising accounts
Website access where required
Analytics access
Existing brand assets
Creative assets, or a creative production partner
Fast approvals
Business context
Honest feedback

About

A small Perth team that runs the accounts itself.

AD-DICT was started in Perth because too many businesses were paying agency retainers for slide decks and screenshots of reach. We keep the client list small enough that the person building your campaigns is the person you email.

About AD-DICT Talk to us

What working with us looks like

Campaigns built in your own ad accounts
Tracking validated before spend scales
Live dashboard plus a monthly plain-English report
Minimum three-month growth engagement
Direct email access — no account-manager relay

Insights

Answers from campaigns we actually run.

Google Ads

Answers before you ask

Let's find where your marketing is leaking money.

30-minute strategy session plus a review of your ads, website conversion, tracking and search visibility. No pitch deck. No marketing theatre.

Get Your Free Growth Audit