About
A Perth agency that would rather be judged on leads
AD-DICT exists because too many businesses were paying agency retainers for slide decks, screenshots of reach and reports nobody could act on.
We're here to make marketing accountable.
We don't shoot your ads. We don't pretend a pretty Instagram feed is a growth strategy. We build, manage and optimise the systems that turn advertising and search demand into measurable business outcomes.
AD-DICT is a performance marketing agency based in Perth, Western Australia — not a creative agency. We run Meta, Google and TikTok campaigns, deliver SEO, build conversion-focused websites and set up the analytics and conversion tracking that makes all of it measurable. Strategy + media + measurement.
The reason those things sit together is simple: they fail together. Great ads pointed at a slow page waste money. A beautiful website with no tracking cannot tell you which channel paid for itself. Ranking for terms nobody buys from is a vanity exercise. So we build and measure the whole path from click to customer.
On creative we provide strategy, direction, concepts, hook and format recommendations and performance analysis. The photography, video and design themselves are produced by you, your team or your creative partner.
We work with e-commerce brands, service businesses, B2B companies and growing startups — in Perth, across Australia, and internationally. Everything runs in your own ad, analytics and hosting accounts, and you keep full admin access whether or not you keep working with us. Engagements start with a minimum three-month growth engagement.
Who you actually work with
AD-DICT was founded by Victor Baptistella, who runs the campaigns and builds the tracking behind them. There is no layer of account managers between you and the person in the ad account. When you email, you get the person doing the work.
How we work
Four things we do not compromise on.
Revenue over vanity
If a metric cannot be tied to a lead, a sale or a cost per acquisition, it does not belong at the top of a report.
Transparency by default
You own the accounts, you see the spend, and you get told when something is not working — early.
Test, then scale
We are not attached to our own ideas. We are attached to what the data says worked.
Small on purpose
A short client list is how the person building your campaigns stays the person you email.
Start with an honest look at your numbers.
Or read how the AD-DICT Growth System works first.